Financial Services Firms and the Cloud


Financial services firms of all sizes are increasingly turning towards the cloud for innovation, increased agility and simplified operations. Yet many organizations remain hesitant to migrate key applications and infrastructure at large scales.

Financial institutions should avoid relying solely on limited pilot projects to move critical applications to the cloud. To do this, they need a clear vision and ensure all necessary success factors are in place.


Evercore is a premier global independent investment banking advisory firm that strives to help its clients achieve superior outcomes. It offers strategic corporate advisory, capital markets advisory and institutional equities services to boards of directors and management teams around the world.

The company operates through two segments, Investment Banking and Investment Management. The Investment Banking segment provides strategic advisory services such as mergers and acquisitions, defense, shareholder, special committee advisory; capital markets advisory including equity capital markets, restructuring, debt advisory, private placement advisory, market risk management & hedging, institutional equities services; wealth management & trust services to high net worth individuals and institutions.

The company’s cloud-based solutions are designed to maximize client relationships by centralizing existing data onto a centralized global platform. It utilizes Salesforce Financial Services Cloud, MuleSoft and Einstein Analytics for managing client interactions across devices and locations; while Pardot provides personalized email updates.

Moelis & Co.

Moelis & Co is an investment banking firm that provides financial advisory services to corporations, governments and financial sponsors. They provide guidance on critical decisions such as mergers and acquisitions, capital markets transactions and other corporate finance matters.

The company boasts an expansive global reach, with offices in New York, London, Paris, Singapore, Hong Kong, Dubai and Mexico. Recently it appointed Tim Fitzsimmons to lead their private funds advisory business which manages more than $800 million of committed capital.

Saudi Aramco has also sought its advice on an IPO. As an equal opportunity employer, they promote from within by offering internship opportunities and useful training to junior bankers.

The company places great emphasis on CSR and diversity, with networking groups for Asian, Black, Latino, women, and LGBTQ+ employees. Its full time and internship programs promote a healthy work-life balance with a prominent senior banker mentorship program and numerous training sessions.

TD Securities

Toronto-Dominion Bank subsidiary TD Securities provides a range of investment banking and capital market services. Its key business lines include equity research, rates and FX trading.

The firm offers clients access to global capital markets and investment banking expertise. It is primarily active in Canada, where it is frequently recognized as the best investment bank by Euromoney.

To improve performance and manage infrastructure costs, TD Securities transferred its derivatives pricing application from an in-house server to Microsoft Azure cloud computing. This move has allowed TD to scale up its infrastructure quickly while cutting down on maintenance expenses.

Investment banks are facing a digital transformation, necessitating them to adopt new technology to streamline processes and strengthen relationships with their customers. To do this, they require one platform where they can onboard clients, manage deal interactions and compliantly collaborate and share sensitive information relevant to a deal. With Salesforce, bankers can create an unified experience that provides clients with comprehensive solutions and trusted advice.


Financial services firms need to boost employee and customer engagement, maintain productivity levels, and safeguard operational resilience as they digitize processes. Salesforce helps them meet these objectives by integrating digital sales, service, and marketing into one system for seamless collaboration.

Investment bankers can take advantage of the cloud to manage deal pipelines and client interactions on a centralized platform from anywhere. Furthermore, they can track client data and automate deal execution processes such as NDAs and CIMs with low-code tools.

Tableau CRM for Financial Services allows them to visualize data in real time during client meetings, enabling them to make better decisions. Plus, they gain deeper insights into a client’s portfolio and improve needs-based selling.

Data can be a strategic advantage for deal mandaters, enabling them to integrate internal information on deal mandates with external market data from partners like S&P Global for an insightful view of their clients. This enables them to view company valuation, revenue potentials and potential risks within Salesforce instead of having to switch between multiple applications.

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